![]() ![]() In another sign that “Drive to Survive” is fueling the new American Formula 1 fandom, the Miami Grand Prix driver’s parade - a pre-race tradition of the sport where drivers travel the circuit out of their cars so fans can see them up close and personal - will, for the first time, include Team Principals, the executives who have become celebrities on the show. ![]() ![]() We’re selling sold-out tickets, so far, everywhere, and I think it’s going to continue the whole of this year,” driver Alex Albon - a “Drive to Survive” star - told Page Six during the Williams Racing launch party at the W Hotel South Beach on Thursday. “You look at Formula 1 and it’s healthier than it’s ever been before. We tapped into something.” According to the podcast rankings at Chartable, The Ringer F1 Show is regularly among the top 50 sports podcasts in the United States.įormula 1 has gotten so big that Sun., May 8, marks the inaugural Miami Grand Prix, which will be run in the Hard Rock Stadium - complete with a makeshift Monaco-style marina for yachts built just for the occasion - and has ticket prices rivaling the Super Bowl. “We knew this wasn’t going to be a part time thing. “When we saw the numbers, we saw the reaction,” Clark said. Drivers like Lewis Hamilton (from left), Max Verstappen and Sergio Perez (with Honda F1 General Manager Masahi Yamamoto) have become stars in America. The success of the podcast caught him and the staff of The Ringer, a popular sports and pop culture site, by surprise, however. When his podcast started, the idea was to recap episodes of the binge-worthy show and preview each of the 22 races in the sport’s season. “Without ‘Drive to Survive’ there would be no American F1 boom,” Kevin Clark, host of The Ringer’s F1 Show, told The Post. Netflix doesn’t publicize viewer data, but the audience for ESPN’s coverage of Formula 1 races has nearly doubled - up to 1.5 million views per race - since the show premiered.Īccording to a recent Nielsen study, Formula 1 is on track to top a billion worldwide fans this year, with 77 percent of those new fans under 35 years old. Since the Netflix series “Drive to Survive” - featuring behind-the-scenes footage of the usually-secretive racing teams and the sometimes contentious relationships between drivers and team executives - debuted in 2019, the American audience for Formula 1 has skyrocketed. Yet for many years it was all but unknown in America. With more than 400 million viewers, Formula 1 is one of the most popular sports in the world. Red Bull boss backs Formula 1’s political ban: ‘Escapism from s–t going on’į1 star’s mom accuses his teammate of cheating on his wifeįormula 1 kicks off US Grand Prix with celebrity guests Christian Horner: Formula 1 needs an ‘American Max Verstappen’ ![]()
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